15 years of digital growth experience.


Creator  of the music community Has it Leaked generating 1 million visitors per month through Google. The movie version is currently reaching 400,000 per month.

Work featured in the New York Times, BBC UK, Vice, The Guardian, Metro and The Washington Post.

Web growth manager for the wine app Vivino between 2012-2018. Making it the second most visited wine site in the world generating 2.4 million visitors per month from Google.


Went viral on Twitter, twice, generating 1 million visitors in less than 24 hours.


Won Communication Art Magazine's web pick award in 2018, and have been nominated for Microsoft's Awwwards three times.

My name is Staffan Ulmert and I am the founder of Valdemar. Since 2012 me and my freelancers, have produced our own content as well as assisting both big and small businesses to realize their ideas, mainly through Google optimization. Email me and let's discuss your project.


Websites produced by Valdemar, and all of which are SEO powered to reach its target audience.


Site: Has it Leaked

Music community website where members add, submit news and discuss upcoming music albums. The site report leaks, without sharing illegal downloads, via email lists and social media. Visit the website's Wikipedia page for more.

The website has 1.5 million unique visitors per month, 150 000 active members, with a community that has added 21,000 albums to the site since 2012. Its Twitter account has had four successful viral campaigns, exposing the site to millions users. See screenshots below.


Viral social campaigns

Has it Leaked's Twitter account reaching over 800,000 Twitters users during 24h due to a viral campaign. Recorded on November 7th, 2017.


1 million organic impressions during 24h.


Site: Where You Watch (launched in 2017)

SEO powered movie community which takes the fragmented movie services and combined it into one site, reporting when upcoming movies are available. Currently growing its exposure on Google with 300% YoY as of January 2020.

Daily organic traffic growth since launch.


Site: Recommended.wine (launching in 2020)

Upcoming interactive wine recommendation tool including a wine database, which visitors can browse using GEO maps.


Site: Void & Form

Contemporary art site focusing on trending art profiles from the US. A concept site with the aim to grow traffic through SEO in the art community. The site makes use of freelance professional art editors. The site itself has won UX and design awards, among them Awwwards, and is used as a template by various design publications and Universities, such as the University of Texas.


E-commerce & community: China Haul

Providing an english version of China's version of eBay, Taobao, China Haul is both an e-commerce site and a community.


E-commerce: Cinavia Fix

Online shop offering a solution to the Cinavia DRM video protection found on video game consoles as well as DVD, Blu-Ray and 4K players. The site provides its software solution through the online retailer Clickbank and our affiliates. Commission based incentives have generated sales since 2011.


Software: ThenMention.me

AI powered Twitter service. Developed as a thesis at the University of Gothenburg for the Master in Communication program. The thesis aimed to prove it's possible to directly monetize via Twitter, only using automated accounts. A service later offered and used by various clients.

Interview in Raw Startup


Client Work



70% of Vivino's traffic is organic search. A total of 2,400,000 unique visits per month in 2017.

Organic search traffic, 2014-2017

Working as an SEO consultant for Vivino between 2012-2017. In five years the website went from a small start up to the second most visited wine site worldwide. Currently ranked as number 5,532 of the most visited websites according to Alexa.



An 8 month Google search engine optimization campaign for the San Fransisco hair company Mayvenn. Mayvenn's website is now on 7,800 search results using Google in the US. 1,000 of which is on result page 1 including "dyed hair", "virgin hair" and "body wave". And within top 20 for extremely highly competitive search keywords such as "dyed", "wig", "straight hair" and "human hair". Keywords which payed of, as sale conversion rate went from 2.10% up to 3.12% in February - even as traffic increased! And all of this without any on-site optimizations.


Evan Designs

Evan Designs distributes small LED's for hobby projects, including both hardware and software. We're currently working on their SEO efforts.


Music Promotion

Music produced and marketed under the Mojib moniker. Debut album written and produced in 2007. Distributed by Canadian music label NXR.

My Eye On You vinyl package

My Eye On You vinyl package

Remixed major artists such as Radiohead, Muse, Ian Brown, UNKLE, Kings of Convenience and The Go! Team. Produced mixtapes for numerous publications as well as US and Canadian radio shows and podcasts. Released My Eye On You together with Kai & Sunny, Colette, Underscore Collective and Toydrum via BMG in August 2016.

All music releases were promoted using social media campaigns by Valdemar's strategies.


Online Marketing

  • All websites and products produced by Valdemar rely on search engine optimization (SEO) as well as social media campaigns. The projects do not rely on any form of marketing budget.
  • 100 000 authentic Twitter followers, distributed among 10 accounts. One of the accounts generates over 2 million impressions per month.
  • Mojib's Soundcloud account has generated 1 million plays and 100 000 plays on Spotify, without music label or distributor assistance.
  • Worked with the Forbes 500 company CPALead as a marketing affiliate since 2010.
  • Assisted clients with SEO, social media campaigns and marketing strategies. See client list below.


Features and Interviews


Featured in





Various client work

Design, coding, social media marketing, e-commerce setups and SEO work for several clients within different niches. These include eye tracking software iMotions, photographers Cooper & Gorfer, painter Joseba Eskubi, game developer CGA Moment, event solution Conferize, swedish furniture designers Horreds, asset manager Active Asset Management, pharmaceutical lab Diaprost, Swedish design agency Live among others.



Office and contact


Hand drawn by artist Leah Yerpe in conjunction with the Has it Leaked site launch.

The Void & Form logo typography and design. Inspired by the movie Drive and its logo.

Site element designed in conjunction with painter Horyon Lee.

Painting by Joseba Eskubi who's work has been featured on Has it Leaked and who's portfolio we've search engine optimized.

One Twitter account attracting 1.8 Million impressions in April of this year. 90% of its content is auto generated and requires little to no maintenance.

Official remix of Radiohead's "Codex" track featured in Hypebeats.

The Vaping Culture logo, making use of an art deco style to differ from the stereotypical e-cig designs.

Where You Watch. A unique take on the movie community.

Karl Johansgatan 29
414 59 Gothenburg, Sweden

While you're always welcome to send me your resume and CV, I'm currently not seeking any new freelancers as my network of programmers, writers and designers is quite extensive at the moment.

Se även vårt svenska hem i Webbyrå Göteborg.